On January 16th, YouTube sent out an email to lots of small channels, announcing some big changes to the monetization rules for the platform. Currently, you qualify for membership in the Youtube Partner Program as soon as you get 10,000 lifetime views on your channel. On February 20th, 2018, the requirements will be upped to 1000 subscribers and 4000 hours of total watch time over the last year. Ouch!
Needless to say, a lot of small ‘tubers are upset about the changes! Not only will small channels stop earning money from ad revenue, we will lose some useful features like end cards and custom thumbnails.
It’s a sad situation, but so far the response has been pretty incredible! Small youtubers have banded together to support each other and do our best to get everyone to the new requirements. On Twitter, the tag #SmallYoutuberArmy is trending, and people are making threads where users can check out new channels and subscribe to other small creators. It’s great to see everyone coming together and helping each other!
Whether you have your own channel on Youtube or not, let’s all do our best to support small ‘tubers by watching their videos, subscribing to their channels, and giving thumbs up on videos you like. 🙂 Check out hashtags like #smallyoutuberarmy and #smallyoutubercommunity to find cool new channels. The new requirements are a challenge, but every challenge is really an opportunity to stand up and succeed!
We can do this! 🙂
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